The about page is paramount to your blog success. If it’s absent on your blog, it gives it a negative sense of style. Learning how to write an About Me or Us page gives credibility to your blog.
Writing an About Me/Us page that explains why your blog should be checked, read, captures readers attention, and expresses why your blog is found on the internet is an outstanding property of a blog, but completely underrated by a lot of people, paying no attention to the reader’s experience.
There is also a need for the investment of energy, concentration, time into understanding how to write an About Me/Us page.
In this article, you will learn the steps, tips, and tricks involved in writing a compelling About Me/Us page, the one that introduces your credentials, relays your personality, and tells everyone why your blog/website is important while transcending on the internet. This can be applied and incorporated into your blog whether you are just starting your blog, yet to write you’re About Me/Us page, and also if you’ve already written one and feel like taking your writing to the next level.
What Does The About Page Mean?
The about page is more than a story to tell about yourself or your company. Neither is it a page that consists of a couple of sentences about your site nor is it about the things you like and have passion for. It’s more than that!
An About page isn’t exactly what you write like a blog post or something you practice daily. It is a page established on your blog that informs anyone why they should care about taking something and leaning on your blog.
This simply implies that it must be the page where you will introduce yourself, tell your story in the right direction while not drifting always from what your readers need to know, what they’ll benefit from staying on your blog.
Making the right decision to start a blog is as crucial as writing the About page constructively — one that shows how didactic your blog appears to your readers. While people aren’t just interested in reading from your blog, they are interested in what they can learn from you, things you know more than them, and ultimately how you can solve their problems.
The About page must be well constructed, not too perfect but full of wisdom behind the existence of your blog on the internet.
Why It Is Important
Oftentimes, people find writing the About page tough and something they can just construct as though they are writing to lift a load off their neck. Many people face the toughest challenge and find themselves constructing the wrong About page. The About page should tell your readers the reason they should follow along with your blog.
The About page connects you with your readers and visitors, build trust and authority, increase your reputation and visibility, and also sell your brand while creating a peaceful coexistence with your readers and visitors.
Before we dive into how to write an About page for your blog, let’s create a focus guide to follow productively while writing a promising About page.
Guide to Writing an About Me/Us Page
Active or Passive Voice?, Tense.
Using active voice is crucial because the active voice stimulates an immediate response and create credible emotions with your readers.
You are better off writing in the first person (“I” and “Me”). It’s important to write this way so you will be expressing your thoughts most easily while letting your readers know who truly you’re talking to (except in the case of a corporate website where you write in the third person while also showcasing the list of partners the website retains).
If you’re writing in the first person, it means you’d be writing and reflecting your knowledge and capabilities. Like “My work has appeared in this company for 10 years” while disregarding the method of writing in your name like “John has been writing for 15 years.”
The first person (self-proclaiming technique) allows you to connect with your readers and establish and a high degree of trust and connections.
An Image To Display Your Credential
Some people will want to see the image of the person behind the screen, the person writing about himself/herself. If it’s a company, then include the image of your trademark or brand.
Don’t be redundant
A lot of people are not interested in reading stories and anecdotes, repetitions and rambling, they become curious about reading what you have and offer. Not your life history and 4,000 words for an About page is perceived to be excessive and not what should fit in an About page. Many readers don’t care about you or your life history/story, they care about what they can learn staying on your blog.
Your Voice Is Essential
Your About page is a fundamental page on your blog. It must be written with your voice while still maintaining your real self. You don’t have to write it anyhow. Write it like anything important, just like other posts on your blog and how you will want others to keep reading your About page.
Honesty Isn’t A Game & Humbleness Isn’t A Trick
Lying about yourself or your blog gives a negative impression and perception. To entice your readers doesn’t mean you should lie or include things that don’t belong to you on the blog because it doesn’t make you sound better when they find out you’re lying.
If you haven’t made $200,000 on your blog, don’t lie about it. Rather, be honest because you won’t believe and like it when your readers find out what you have cooked for them.
Humbling yourself or your company before your readers are important but not something to take overboard. Don’t excessively brag about your experience. Just filter out things you think can be tedious to the readers and be humble while still being confident.
Do not boast but showcase your credentials and uniqueness in a meaningful way. Readers don’t like boastful personalities.
Note: These links (inbound) are links within your blog. Links to important pages and posts to include on your blog.
When writing the About page, links are also essential as they help readers navigate through your blog. You may prefer linking to your popular blog posts and content, contact page, legal pages, or your top categories.
Also, remember that linking to content that is not relevant to the description may hurt your website and drive visitors away. Making invalid links may be detrimental than beneficial to your blog.
Call To Action (CTA)
Call To Action signals your readers the next thing to do on your blog. It may be represented by a button, pop-up notification, or a link to an instruction.
It should also be in passive voice than completely writing it in the active voice. It could be to subscribe to your newsletter, to follow you on social media, or enroll in a course, etc. This is important because it will help you convert your readers to friends and trustees.
Think about what you are interested in while reading someone else story or about page. What you became astounded about and how you reacted to it. Put yourself in front of a chair and visualize things from the other person’s perspectives. Literally, the About Page can be used to introduce who you are, your company, your story, successes, struggles, aims, your expertise, your value, etc.
Writing The About Me/Us Page
- The About page can be used to show the value you’re establishing for your readers— no matter how important it is:
You have to make clear who you’re trying to attract, and address with your About page. You must include some things about you and what value you are providing for your readers and even any strangers that lands on your blog.
For example, if you want your blog to focus on all about lifestyle, then you must be able to come up with ideas that will gear your visitors to read your blog, not only to stay but to interact with you. You must be able to convince them that they are reading from the right place and landed right to the right space.
- Trust and the reason they read your blog and better still listen to you.
There must be a reason why your readers should trust you, trust your blog, and the value you provide. You must be able to defend their potential questions and make sure your blog is a space where they can stay and feel safe.
Something they will think about every time they read your blog, while not deviating from the purpose. It’s should be something you like to disseminate, relay, perhaps after learning or discovering new things and wanting to let others know.
You should also be able to establish somewhere you have benefitted and places where your works have been felt if you have one. Maybe schools, companies, magazines, journals, etc where they can track the sources and able to link back to you.
- Use it to address your readers and allow them to understand what your providing and win over their attention:
Don’t let anyone come to your about page and have various types of doubt. Let them know the type of content they will find in every corner of your blog and make them know the blog is for them so they wouldn’t be thinking otherwise that you powered the blog for your ultimate benefits. It’s for you but the best part is that the blog is directed to them to solve their problems and find anything they are looking for — on your blog.
If you’re a well-established person in your niche and wants to make your readers drool on your About page to compelling them with your ideas, then you can include the benefits of your blog, what you’ve done so far to belong to this niche (whether as a community member and as a person that has contributed positively across the niche-specific platforms and forums). This will help them develop trusts to make them come back to your blog even if you don’t remind them.
Don’t try and get discouraged on the way while trying to meet up to everyone’s expectations. You can’t meet up really, but when you continue blogging with consistency and dedication, you will be improving to reach more audiences than usual.
- How your readers are going to navigate your blog, where they will head over after knowing you.
This is the place where you inform them about your other resources, where they are going on your blog, and where you want them to be after reading the About page. This can be a link to your blog posts, opt-in, social follows. All to keep in touch with you without linking out to somewhere else, somewhere they can’t vibe with.
Don’t mistake this portion for something else. It should be treated with some degree of professionalism and taken with a competent outlook to create a great user intent and allow your readers to knock on your doors every time you set out some things.
Don’t talk to someone else with your About page, talk to your audience, and draw their attention to your blog by focusing most on them. Don’t direct your blog to everyone, it’s as though you’re directing it to no one.
For more helpful guides, resources, and support, join our Facebook Group with the ultimate goal to make you succeed in your journey. If you have any questions regarding blogging, you have a free ticket to join our community. You can also leave your comment below.
We've worked hard to keep these resources moving. If you enjoyed reading our articles, kindly join our 7,560 subscribers and we’ll send you the latest from Exceptionalways.